My co-author and frequent collaborator, Cameron Hewitt, is well-traveled, smart, and insightful. And, while he and I are in perfect sync in our travel styles and priorities, he gives voice to the next generation of "Rick Steves travelers." Join me in enjoying his reports right here. —Rick

Experience Tuscany: Meet a Real-Life Artisan

In the hill town of Volterra, tucked down a narrow lane a few steps from the main drag, Roberto delicately chips away at an alabaster statue. Everything in the cluttered workshop is covered in a thin layer of white dust — including Roberto. You can practically taste the gritty powder in the air. But Roberto doesn’t seem to notice, or to care. With intense concentration, he chisels and carves and tap-tap-taps — like Michelangelo 500 years before him, slowly revealing the form that already exists within the stones.

What’s striking about Roberto’s shop is that, while it welcomes curious travelers, it doesn’t exist for the sake of tourism. It’s real.

Tuscany’s rich aesthetic heritage means that contemporary Tuscans still find great meaning and beauty in their work, whatever it may be. Sculptors, leatherworkers, carpenters, mosaicists, potters, coppersmiths, jewelers, weavers, painters, vintners, chefs — everyone does their work with deep pride and conviction, as if tourism didn’t exist. Meeting a few of these artisans is both educational and inspiring.

In the little hill town of Montepulciano alone, I’m struck by the high concentration of uncompromising artists. On the street below the main square, in the course of just a few blocks, you can get to know four different masters of their crafts.

At Cantina Contucci, Adamo has been making wine for decades. Every time I visit, he tours me through the caverns of giant wooden casks that burrow deep into the stony hill upon which Montepulciano sits — and, as if for the first time, evangelizes about his wine with the passion of someone who has truly found his life’s work. (On a recent visit, he announced to me, “Last year, I finally retired…but they still let me come to work every day!”)

Just down the street from Adamo is the copper shop of Cesare, who — clad in a heavy leather apron — hammers out delicate copper artwork. Cesare has a big Roadrunner-style anvil and a set of heirloom stencils dating back to the 1850s. He still crafts his copper vessels the way he was taught as a young boy. And he still brings the same care and attention to detail to his work as he has his entire life.

A few more doors down is a different type of craftsman: Giulio, who runs Osteria dell’Acquacheta — the best steak house I’ve ever experienced. While his diners dig into big, steaming plates of pasta (a primo — supposedly a “starter” — is more than enough for an entire meal), Giulio walks up the stairs in the back of his restaurant and carves off giant hunks of steak from a slab of the local, prized Chianina beef.

After verifying the steak with his customer, Giulio throws it onto his wood-fired grill, cooks it until it’s barely browned, sprinkles it with coarse sea salt, and delivers it to your table — an edible work of art.

As of my latest visit, this unofficial fraternity of precise Montepulciano craftspeople has been joined by a new member: Nicola, who makes artisanal gelato along the main street into town. (Read more about Nicola here.)

Nicola, who is obsessed with making gelato fresh every day, and only from locally sourced ingredients, is just the latest in a long string of the Tuscans I’ve met who have impressed me with their careful, precise attention to their craft. If you want something done just right, with precision, artistry, and care…find yourself a Tuscan.


Heading to Tuscany? I share a dozen of my favorite Tuscan experiences here.

Read more about the artisans of Montepulciano here.

Our new Best of Tuscany in 12 Days Tour — which begins in 2020 — incorporates many vivid experiences in Italy’s heartland…including the chance to meet an alabaster artisan.

Or, to do it on your own, you’ll find all of the details you need in our Rick Steves Florence & Tuscany guidebook.

Experience Tuscany: Sleep (and Eat) at an Agriturismo

The rustic farmhouse called Cretaiole perches on a ridge overlooking postcard Tuscan farmlands, less than a 10-minute drive outside of Pienza. Its generous lawn is framed by pointy cypress trees and a gentle olive grove.

The resident cats are just how I like them: curious, playful, and starved for attention — they wait outside your door, looking for any chance to slip inside your room and make themselves at home.

And in the evening, an aging farmer named Luciano makes the rounds — knocking on doors, clutching his bottles of homemade grappa and Vin Santo, and cajoling everyone and anyone to come join him for drinks on the veranda.

Cretaiole is an agriturismo — one of more than 20,000 farms subsidized by the government to introduce travelers to Italy’s unique pastoral lifestyle. Agriturismi are required to be working farms — that is, they must actually produce something — while also offering accommodations, restaurants, educational activities, or all of the above. Sleeping at an agriturismo is the ultimate in Italian country living.

Cretaiole is the joint effort of husband-and-wife team Carlo and Isabella. Years ago, Isabella came on vacation from Northern Italy to this part of Tuscany. She fell in love with a local farm boy, Carlo, and decided to stick around. Soon she persuaded her father-in-law, Luciano, to turn their working farm into an agriturismo. And now, about a dozen Americans gather here each Saturday to begin a week-long stay in the comfy apartments that Isabella has carved out of the antique farmhouse.

This isn’t just a place to stay; Isabella has come up with a tempting array of experiences that guests can take part in: olive-oil tastings, truffle hunts, vineyard visits, pasta-rolling classes, and guided excursions to Siena.

Luciano, the old farmhand, has slowly grown accustomed to the visitors from around the world who travel thousands of miles to sleep in his old olive-oil mill. He enjoys knocking on doors after people have returned from dinner, inviting guests to join him for a nightcap of homemade grappa, Vin Santo, and limoncello. While he clearly adores these interactions, Luciano enjoys playing the curmudgeon; one time, observing clueless guests trying to be helpful during the olive harvest, he nudged me and muttered, “That’s the problem with an agriturismo — too much turismo, not enough agri.” But the twinkle in his eye told me he wouldn’t trade it for anything.

Cretaiole is the agriturismo that I know best, but there are many, many choices — some more rustic and remote, others on the outskirts of big cities. We recommend our favorites in the Rick Steves Florence & Tuscany guidebook, and you can also find a comprehensive list at Agriturismo.it.

One word of caution: Be aware that an agriturismo is truly a working farm. While some are more refined than others, expect muddy roads, manure smells, and tractor engines firing up in the wee hours. Some travelers who think they want an agriturismo would actually be more comfortable with a more polished “countryside hotel” experience. For example, the owners of Cretaiole just opened a brand-new hotel called La Moscadella that’s purely posh — offering higher-end amenities and furnishings, if less of the down-home barnyard charm of the original.

Be honest with yourself about what type of rural Tuscan accommodations you’re really interested in — then find the perfect fit.


If Cretaiole sounds good to you, read this full rundown on what it’s like to spend a week there. Then book it.

While I’ve stayed at Cretaiole several times, the most memorable was the wonderful Thanksgiving week that Isabella arranged — an ideal off-season alternative.

Heading to Tuscany? I share a dozen of my favorite Tuscan experiences here.

Our new Best of Tuscany in 12 Days Tour — which begins in 2020 — incorporates many vivid experiences in Italy’s heartland…including a stay in the countryside of Chianti, plus three nights at Isabella’s wonderful new rural hotel, La Moscadella.

Or, to do it on your own, you’ll find all of the details you need in our Rick Steves Florence & Tuscany guidebook.

Experience Tuscany: Play “King of the Castle” atop a Fortified Tower

Exploring the tiny, hill-capping town of Montepulciano, I wandered up a side-street from the main square. Looking back, I was struck at how the facade and tower of the town hall — so stately and respectable from the middle of the square — were clearly pasted onto a rough brick structure. This reminded me that Tuscany is obsessed with its fancy towers.

“Italy” as we know it was an invention of the 19th century. During Tuscany’s medieval and Renaissance prime, this region was a collection of feuding city-states dominated by rich families. To this day, Tuscans remain fiercely loyal to their home community, and are keenly aware of subtle differences between people from different cities, towns, and villages. (Italians have a wonderful word for this: campanilismo, meaning that a community consists of the people within earshot of its bell tower — campanile.)

One of Tuscany’s architectural fortes are its fortified townhouses. Many towns have several such tower houses — representing the many, often competing wealthy families who once lived there. San Gimignano famously has 14. In those Romeo and Juliet days of feuding families, prickly skylines like San Gimignano’s were commonplace.

Some of these townhouses still have an intact tower — the keep, or place of last resort for a noble family. But many others have had the tower lopped off. If you know what to look for, it’s often possible to see the faint outlines of a former tower embedded into the side of an otherwise nondescript townhouse.

This Tuscan territoriality — even within a single town — can be taken to extremes. On my visit to Montepulciano earlier this summer, I noticed various colorful flags that flew in different parts of town. A local explained that these represent the eight different contrade (neighborhoods) within this small town of just 14,000 people: the red-and-black castle of Voltaia, the blue-and-white flag of Poggiolo, the green-black-and-yellow lion of Gracciano, and so on. Tensions run high between rival contrade, and everyone comes together the last Sunday in August, when the strongest young lads from each contrada compete to see who can roll a 180-pound wine barrel all the way up the steep main drag. (The ultimate expression of this is Siena’s famous Palio horse race — which is, at its basest level, a pissing match between contrade.)

The most famous Tuscan tower, of course, is the tipsy one in the city of Pisa. While the Leaning Tower of Pisa is a touristic cliche, the surrounding Field of Miracles is well worth a visit.

The “Leaning Tower” is simply a bell tower for Pisa’s grand 12th-century cathedral, which mixed Romanesque, Byzantine, and Gothic architectural elements in an eye-pleasing melange called “Pisan Romanesque.” And the cathedral and tower are just two parts of a striking ensemble of white-marble buildings that share an unusual architectural harmony, all connected by a putting-green-quality lawn.

While tourists pose for goofy “holding up the tower” photos, travelers who do a little homework appreciate how these buildings — baptistery, cathedral, hospital, cemetery — symbolically follow the human life span, from birth to marriage to illness to death. (To be entirely clear, it’s perfectly fine to also snap one of those goofy photos. Hey…you’re on vacation.)

In many towns, the tallest tower belongs not to a rich family’s mansion, or even to the church, but to the town hall. Like Scandinavia today, Renaissance Tuscany placed tremendous faith in the role of a well-run state. In fact, Siena’s City Hall — one of the region’s biggest and best — is decorated with frescoes illustrating the consequences of both good and bad government.

Religious as Tuscans were (and remain), they were also humanistic — with a deep, abiding belief in the importance of humanity. While the medieval worldview dictated that the realm of God, Jesus, and the saints was the one and only thing that mattered, Renaissance Humanists began to recognize that the deeds of humans on earth were also significant. In fact, the greatest deeds of humans were seen as the ultimate expression of God’s power.

The right hand of Michelangelo’s David is hyper-detailed and over-developed. In a sense, it’s the hand of God. Michelangelo’s message: The humble shepherd boy David succeeds in slaying the giant Goliath not just because he’s a powerful man, but also because he is super-charged with the will of God. When Michelangelo created a statue, he believed he was chipping away a form that already existed within the stone (put there by God). And when he painted the Sistine Chapel ceiling at the Vatican, it was a great expression of faith in both God and humanity. (The billowing clouds surrounding the famous scene of God giving Adam the spark of life is, not coincidentally, shaped like a human brain.) This harmony between God and humanity is the essence of the Tuscan Renaissance.

And so, when you see the towers of Tuscany, look at them as giant versions of David‘s hand. Tuscan towers are exclamation points — proclaiming the worthiness of humanity overcoming a thousand years of darkness, fear, and brutality. They are a statement that together, and backed by God, humanity can accomplish great things.


Heading to Tuscany? I share a dozen of my favorite Tuscan experiences here.

Our new Best of Tuscany in 12 Days Tour — which begins in 2020 — incorporates many vivid experiences in Italy’s heartland…including visits to many places mentioned here, including a day in Siena, with one of Tuscany’s most striking towers.

Or, to do it on your own, you’ll find all of the details you need in our Rick Steves Florence & Tuscany guidebook.

Experience Tuscany: Lick Artisanal Gelato

Amazing gelato abounds in Italy — and Tuscany is no exception. My favorite gelato artist in the region, Nicola Sgarbi, now has two branches: One in Pienza (called BuonGusto) and the other in Montepulciano (look for Dolcivoglie sign on your way up through town on the main drag, at Corso #50).

In Montepulciano earlier this summer, I stop by Nicola’s shop. As usual, he greets me with a robust “Buongiorno!” and loads me up with little plastic spoons of free samples.

Enjoying all these little tastes, I ask Nicola what led him to the gelato business. He explains that, after apprenticing at a renowned London restaurant, he came back to Tuscany and opened a laboratorio — determined to make his mark on the culinary world.

In those humble days, his first product was jam made from fruit and berries that he gathered for free on the ground of posh villas. The villas had planted fruit trees and berry bushes for aesthetic reasons, and were all to happy to have Nicola put the fruit to good use. Back then, Nicola had only a bicycle, which he’d ride through the idyllic Tuscan countryside to build a network of producers to work with: truffle hunter, vintner, olive oil producer, and so on. (While intended as a sad-sack tale of humble beginnings, this experience sounded pretty amazing to me.)

Slowly Nicola transformed his preserves business into a gelateria. And he is the very best kind of gelato snob. Nicola makes his gelato from scratch each morning, which means it’s not available until around noon. But don’t wait too late in the afternoon to stop by — when it’s gone, it’s gone.

Originally Nicola made only two flavors each morning. Local customers would come in, asking for other flavors they’d seen elsewhere. Unapologetically, he’d steer them to the two flavors on hand. Over time, he re-trained his customers to go for what’s fresh.

Nicola embraces both locally sourced ingredients and unusual flavor combinations. Whether collecting his plums and berries from a local orchard, or shipping in top-quality pistachios from Sicily, hazelnuts from Piedmont, or lemons from Puglia, he always ensures top quality. And the base of his gelato — the milk — is delivered fresh three times each week from a local dairy farm.

While I’ve never seen the same flavors twice, there are always wonderful surprises. On this visit, his creamy basil tastes like an herb garden. In addition to some of the old standbys (done exceptionally well), Nicola enjoys experimenting with exotic flourishes: carrot-ginger, kiwi-spinach, custard with raspberry jam, orange and ginger, and a dairy-free gelato made with chocolate imported from Venezuela.

Nicola points out that — when compared to processed, mass-produced gelato — the real stuff not only tastes better…it makes you feel better. “It’s not just about the taste, it’s about how it digests.” Italians are very in tune with digestion (which is why, for example, they rarely drink milk after lunchtime); for them, good gelato makes you feel good both while you eat it…and after you eat it.

I ask Nicola how a casual visitor can quickly judge the quality of a gelato shop. His advice matches up with the advice I’ve gotten from many other Italians: Look for truly homemade — as fresh as possible. That means you’re looking for small batches, stored in little metal bins, rather than piled high on top of a giant plastic container.  Beware of bright, garish colors that don’t exist in nature — which are artificial and used to attract children’s attention.

While it seems these days every gelateria in Italy advertises artigianale (artisanal or homemade), these claims are not regulated and can be bogus. “That’s why you have to taste before you buy,” Nicola insists.

I ask Nicola which flavor is the best barometer of quality. Real pistachio gelato is very expensive to produce. So thrifty (or unscrupulous) gelato makers do a “faux-pistachio” — cutting their pistachios with pumpkin seeds, sunflower seeds, or almonds. If you know what real pistachio tastes like, it’s a mark of high quality.

Nicola also suggests trying a fruit flavor. While a layperson’s palate may not be able to distinguish between pistachio and sunflower-seed-almond-pistachio, everyone knows what a strawberry or raspberry is supposed to taste like.

Beyond Nicola’s places, I have a few other favorite gelaterie in Tuscany. De’Coltelli, with branches in Lucca and in Pisa, has powerful flavors in the style of Sicily (where, as every Italian knows, all of the best desserts come from). Florence has many good and famous options, but I often find myself at Gelateria dei Nerior or Perchè No. But when traveling in Tuscany, it’s hard to resist the temptation to try several different places to find your favorite. So…don’t resist.


I’ve blogged about Italian gelato before, including advice for how to find the best gelato anywhere, and — for a laugh — a surreal tale of when I became embroiled in a dispute between one small town’s gelato artists. (I survived.)

Heading to Tuscany? I share a dozen of my favorite Tuscan experiences here.

Our new Best of Tuscany in 12 Days Tour — which begins in 2020 — incorporates many vivid experiences in Italy’s heartland…including many, many opportunities to sample Italy’s finest edible art, gelato.

Or, to do it on your own, you’ll find all of the details you need in our Rick Steves Florence & Tuscany guidebook.

Experience Tuscany: Get to Know the Etruscans

Tuscany is named for the Etruscans — those mysterious prehistoric tribes who inhabited central Italy before the ancient Greeks and Romans arrived. While it’s hard to wrap your head around anything that goes back 3,000 years, I find the Etruscans insistently fascinating. Although very little is known about them, it was the Etruscans who laid the earliest cultural foundation for what we today call “Western Civilization.”

The Etruscans peaked around the sixth century B.C., but were defeated and essentially absorbed over time by the more powerful Romans. (It was an Etruscan soothsayer who whispered to Julius Caesar, “Beware the Ides of March.”) Very few actual artifacts of their culture survive, which — to me — only adds to their allure. But a few fragments of art still do exist, exhibited in tragically under-appreciated museums scattered across Tuscany.

The delightful hill town of Volterra remains particularly close to its Etruscan roots. American expat Annie Adair — who leads excellent daily tours of Volterra for Rick Steves readers — once told me that, at a town meeting about whether to run high-speed Internet cable to the town, a local actually grumbled, “The Etruscans didn’t need it — so why do we?”

Volterra has one of the best Etruscan museums in the world, which displays one of my favorite pieces of art from any place or time: the haunting statue called The Evening Shadow (L’Ombra della Sera).

While more than 2,500 years old, this tall-and-skinny work — by an unknown artist — has an unmistakably modern aesthetic. With his supremely lanky frame, distinctive wavy hairdo, and inscrutable Mona Lisa smirk, this Etruscan lad captures the illusion of a shadow stretching long, late in the day. With his right foot shifted slightly forward, he even hints at the contrapposto pose that would become common in this same region during the Renaissance, two millennia later.

Most of what survives from Etruscan times are funerary urns — each one tenderly carved with a unique scene, offering a peek into Etruscan society. Many are decorated with well-dressed figures who recline as if lounging their way through the afterlife. But this pose offers insight into the ways of the Etruscans: People would lie down to enjoy a banquet, and the figures depicted on these urns are actually inviting the gods to a banquet that they hope will be impressive enough to earn them an invitation to paradise.

While there aren’t any striking Colosseum- or Pantheon-type Etruscan landmarks to see, there are a few places where you can see Etruscan tombs, which were built like huge stone igloos, buried deep into the ground.

Walking through a vast, lonely field of themes tombs recently — at Populonia, overlooking Tuscany’s west coast — I could feel the Etruscans reaching out, through eons of history, leaving their mark on Italian culture to in the present day.


Heading to Tuscany? I share a dozen of my favorite Tuscan experiences here.

Our new Best of Tuscany in 12 Days Tour — which begins in 2020 — incorporates many vivid experiences in Italy’s heartland…including learning about those mysterious Etruscans.

Or, to do it on your own, you’ll find all of the details you need in our Rick Steves Florence & Tuscany guidebook.