The Unimaginable Labors of a Young Tour Guide

My son and I crossed paths in Barcelona this week. Andy is finishing up his second year (fourth semester) of offering three-day weekends to American college kids on European study-abroad programs. This has been his best semester yet, with about 500 participants in his various “Weekend Student Adventures” (also the name of his company). I spent a few nights hanging out with his gang. I couldn’t help but notice some similarities in our evolution as tour guides and tour operators. When I was in my mid-20s, it was generally me and eight girls on a minibus (this photo is from one of our very earliest tours…must have been 1978). Thirty-four years later, Andy is enjoying a similar ratio. Actually, on this particular weekend tour, Andy had 23 girls and 2 boys. These are smart and fun kids, hungry for new experiences. And, with Andy’s guidance, they’re having plenty. At this stop on his tapa pub crawl, the gang ate about a hundred little anchovies—yes…heads, tails, bones, fried guts, and all. For about half the kids, this was a first. (Later on, with my encouragement, out came the big plate of oreja—pigs’ ears.)

 

 

 

 

 

 

 

 

 

 

 

Andy Steves Reporting from (and Thawing out in) Valencia

My son Andy is finishing his second year establishing his own business: organizing and guiding tours for American students on foreign study programs who want to turn their long weekends into excursions that bring today’s culture vividly to life. His three-day tours cost 200 euros each, and include hostels, picnics, tours, and so on.

Over the last two years, Andy has learned a lot about student travel and that market niche in Europe. As I did when I was his age (24), he finds that the best way to sell his tours is to give talks about traveling, which has the added bonus of introducing his audiences to his tour business. Andy gives talks for American foreign study programs on campuses all over Europe. His mission: to get students off on the right foot as they use their home city as a springboard to experience the cultural capitals of Europe. Administrators appreciate the practical, hip, and credible information Andy imparts in his lectures. Andy’s pay: He gets to pass out his Weekend Student Adventures tour brochures.

Andy basically lives in hostels all over Europe and runs his business from his laptop at cafés offering free Wi-Fi. Here’s a report directly from Andy on the train in Spain.   It comes with a chance to view some thrilling new video clips that a student working with Andy has just made (I particularly enjoyed these for a chance to share the joy of a 20-year-olds view of Europe that Andy offers his travelers):

I’m writing this on the train from Barcelona to Valencia, almost finished with my marathon speaking tour. Just yesterday, I was in Prague, which is facing the brute force of Europe’s Siberian cold front. Sub-zero temperatures would freeze any uncovered fingers, noses, or ears within minutes. Memories of that bitter cold, combined with Barcelona’s relative warmth, are making my short visit to Spain particularly sweet.

With my crazy schedule of zipping from one campus to another on successive days all over Europe to give my talks, I’ve constantly benefitted from the infrastructure investments made by European governments lately. From Spain’s AVE bullet train (which I’m on right now), to the real-time bus-locator app I found so helpful in London, to the Dublin airport’s sleek and shiny new Terminal 2, my whirlwind tour simply wouldn’t have been possible without Europe’s streamlined transportation network. In the last month, my talks — which I’ve billed as “Cultural Integration Seminars” — have taken me through campuses in Cork, Dublin, Limerick, Galway, London, Paris, Prague, Florence, and Rome, to name a few. And the transportation connections really couldn’t have been smoother.

At the start of each semester, I tour throughout Europe giving these talks to help students kick off their semester right. I do my best to prepare and inspire them with a travel philosophy that helps break them out of their American shell. It’s such a sad lost opportunity when students, blessed with the chance to have a foreign study experience, fall into a routine of just hanging out with other American students. In the end, they return home unchanged. My talks — and my tours — are designed to encourage them to find a more fulfilling experience.

After my last talk later this week in southern Spain, I’ll fly from Málaga to Geneva to lead one of our Swiss Alps adventures in Gimmelwald. It starts next Friday, kicking off semester four for WSAEurope.

London Phone booth
Andy Steves' Weekend Student Adventures

Things are going well! In the last three weeks, we’ve sold more spring 2012 tours than we did for all of the fall semester of 2011. These numbers give me confidence that we’re going in the right direction and we’re getting some good word-of-mouth among students abroad. Our hottest tours for this semester will be St. Patrick’s Dublin and Easter Rome (two specialty tours we had great success with last year). Rounding out our destination roster are Paris, Barcelona, Prague, London, Amsterdam, and our Swiss Alps ski trip. London has always been a challenge to sell, though — it seems students don’t value a tour so highly in a country that speaks English. While London is quite expensive, Prague is a much cheaper place to operate tours, yet delivers much more perceived value to the students — as the Czech culture, language, and currency tend to be far more intimidating to the average backpacker.

We’re testing a few new things to improve tour sales. Our new virtual student gift card for parents has been very popular. This lets parents live vicariously through their students’ adventures with WSA, as they can keep up with trip photo albums, blog entries, and Facebook and Twitter posts.

And we’re really excited about the newly finished highlight reels of our tours made by our video intern from last semester, Connor Reidy of Boston University. His acumen as a video producer really communicates the fun of our tours. So far, Paris and Amsterdam are now complete and posted. More clips are coming soon! Even if your student travel days are long gone, click over and enjoy the artistry of these short clips. And if you know any students studying in Europe, please encourage them to follow us on Facebook and check out all the free resources at http://www.wsaeurope.com/.

Happy travels! Andy Steves signing off…and just pulling into Valencia!

Student Travel Report from Andy Steves — As He Begins the Third Season of His “Weekend Student Adventures”

On my run this morning, I jogged out along the bay to one of Dublin’s lighthouses. It was a beautiful, sunny day — the type you wouldn’t normally associate with Dublin. On my way back, I came across a mother and her three young children. One — sippy-bottle in hand — threw out her arms, blocked my path, and demanded, “Wot’s the pahs-w’d!?” “Pretty please?” I panted. The gates opened, and she let me pass.

Experiences like these only serve to remind me just how similar we all are — even across oceans, generations, and cultures.

I’m busy in Europe now, traveling from foreign study campus to foreign study campus, giving talks. Like my dad did when he was my age and starting his business, I give practical talks to students about how to travel. A byproduct of my lectures: A good number of attendees sign up for my tours after learning more about me and my traveling style.

I’m writing this while flying to Paris for a talk I’m giving tomorrow. This will be the first of 20 lectures on about 20 campuses I’ve scheduled in the next month.

This semester marks the beginning of our third tour season (and second year) of my up-and-coming student tour business, Weekend Student Adventures. My mission: to design three-day-weekend tours for students to Europe’s greatest cities that are more than a pub crawl—still fun…but with a focus on real cultural experience and efficient sightseeing. In our first term, we took 85 students. Last spring, over 250 joined our tours. And this fall, I’m hoping to again triple our bookings to 750.

Student travel can be richly rewarding or, frankly, an expensive waste of time punctuated by lots of hangovers. And I’ve enjoyed being steep on the learning curve now for a few years.

From couch-surfing in the Jewish Quarter of Prague to changing my flights on the go as a new speaking opportunity opens up in London, I live and run my business out of my backpack. Modern technology enables me to run my business out of any coffee shop offering free Wi-Fi, anywhere in Europe.

My dad likes to share stories of writing daily postcards home so that his parents could monitor his whereabouts. He mentioned something about an “aerogram.” I don’t remember the last time I filled out a postcard…and I still don’t understand what an aerogram is. Rather, I’m video-Skyping with my friends in Japan, Ulster, and NYC, with my sister in Washington DC, and with my mother back in Seattle.

Technology has transformed the backpacking culture such that friends are kept updated by the minute about what their traveling buddies are doing halfway around the world. Hostel reservations are done not by phone or fax, but by email or direct booking. Trip research, planning, and mapping are done online. When on the streets, I capture a map on my iTouch, and I’m navigating smartly anywhere I go — for free. This new style of travel is called “Flashpacking.” I got my dad up to speed on this recently during an interview on his radio show.

But there’s a danger to all this technological ease. While the digital age makes travel more efficient and communication much easier these days, it can also take away from the social experiences that really enrich your travel experience. I’ve been in hostels that actually rent out iPads. Rather than conversing, everyone in the common room was zoned in on their device — connecting not with the fascinating people from around the world that are sitting right next to them…but with the Internet.

Recently, I’ve challenged myself to travel more and more with my senses. I’ll close my eyes and feel the uneven cobblestones of Rome beneath my feet, smell the fresh baguettes coming out of the oven in a Paris boulangerie, really listen to the bell towers in the medieval cities across Europe, and taste local specialties in a way that stirs my spirit like a local. Doing this simple exercise brings travel down to a basic level — with your eyes closed, you take nothing for granted, and every other sense becomes more vivid.

As a tour guide and organizer, it’s my challenge to break travelers out of their comfort zone — to connect with the city they’re in. In my talks, I challenge students to give their trip a personal, experiential goal that fits their interests. For me, my passion for biking and Italian cooking has provided the perfect way to connect with Italy beyond the famous and obvious tourist sights. Whether a wandering backpacker or a student on a foreign study program, if you make a point to connect with the culture you’re visiting, you will. And, unfortunately, if you don’t…you won’t.

Of course, for students, culture lives in the bars and night scenes just as vividly as in the great palaces and museums. They say New York never sleeps. Well, neither do European cities. The trick is to find where the locals go for fun after dark. For young people, this is when the real, living culture awakens. And the friends I make while out are locals as well as other travelers from all corners of the planet. For an American student, meeting a young Brazilian in Europe is as great an experience as meeting a young European in Europe.

Part of the fun I’ve had leading my groups around Europe is to help them enjoy the nightlife…and then get them out of bed in the morning to experience the rest. Each minute is an opportunity, and there are none to waste.

This fall, I have 28 tours scheduled — each offering three days of student fun for a great price (just €250) — in Paris, Rome, Amsterdam, Barcelona, Dublin, and Venice. If you know of any students studying in Europe this term, please let them know that my website, WSAEurope.com, is packed with ways they can invigorate each weekend with new experiences, new friends, and lifelong memories. Grazie!

It’s Foreign Study Time in Vancouver

My son, Andy Steves, has worked hard to create his own student travel company, Weekend Student Adventures. And these days, he’s far better established in the foreign study world than I am. Through Andy’s work, I realized that a huge number of people are involved in foreign study. After talking with Andy about this summer’s NAFSA (National Association of Foreign Study Advisors) convention in Vancouver, we decided to join him there. Booths aren’t cheap, but it’s the biggest travel fair I’ve seen, and the people there all share the same travel philosophy: Let’s make friends with the world! Here’s a quick video clip that captures the energy of this show (featuring Andy’s booth — and his staff, and ours). For more about our new vision to help equip teachers with helpful materials to enhance their foreign study work, see my Rick Steves for Teachers website.

If you can’t see the video below, watch it on YouTube.

Even More Snapshots of My Time in Italy

Let May 2011 be remembered as the first time I was asked to autograph a Kindle. I'm seeing more and more people over here really enjoying their guidebooks electronically.

I got to spend a couple days with my son, Andy, in Florence. He's basically living out of his backpack in hostels all over Europe as he starts his student tour business (Weekend Student Adventures: Europe). For his second semester of tours, he had about 300 students take his three-day tours — and it seems all were happy. He was in Florence because this is Europe's top city when it comes to American students studying abroad.
I got to spend a couple days with my son, Andy, in Florence. He's basically living out of his backpack in hostels all over Europe as he starts his student tour business (Weekend Student Adventures: Europe). For his second semester of tours, he had about 300 students take his three-day tours — and it seems all were happy. He was in Florence because this is Europe's top city when it comes to American students studying abroad.
Readers of my guidebook never know when the author might pop into their bedroom. This family was enjoying Monica's B&B and the grand Cinque Terre view of Vernazza out their door.
Readers of my guidebook never know when the author might pop into their bedroom. This family was enjoying Monica's B&B and the grand Cinque Terre view of Vernazza out their door.

Europe's beaches are a little less relaxing these days as so many people are playing with their iPhones while sunbathing.
Europe's beaches are a little less relaxing these days as so many people are playing with their iPhones while sunbathing.