This Thanksgiving I’m considering our work, the world, our health and our blessings. While times are tough economically, and our future comes with impressive challenges, we have lots to be thankful for. This morning my neighbor told me that, having saved diligently for years, her retirement account took a big hit this month. Yet she doesn’t regret having spent money on leading a full life, saying that every memory she’s built through travel and embracing a life with experiences still enriches her life.
I know fewer people will travel in 2009. We’ve been at this since the late 1970s, and there have been plenty of ups and downs. One thing I’ve learned is that while some people are hell-bent on travel and will take a trip regardless of an economic downturn, for many, travel will have to wait. And for those who wait, they spring back and we see travel booms following every downturn.
My philosophy as president of our tour company is to offer the very best tour value possible every year. We make the most out of every dollar invested, take good care of every minute spent and take full advantage of each opportunity to learn and experience our world.
Our staff of expert guides is thankful to have work in 2009, and we are thankful to have lots of great tours filled to capacity, and to be able to promise piles of travel fun. (I expect we’ll be about 25 percent down from the 400 tours we led in 2008.)
My business team just asked me if it wouldn’t be prudent to scale back our Christmas party for this year. (We’re renting the local senior center and employing a local caterer.) I said no. We will be lean and mean…but we won’t pull the rug out from those businesses. We’ll enjoy the holidays, work harder than ever, and share in the discovery and learning of a great year of touring in 2009.
While our tour department is excited about new itineraries, I am feeling the breeze of a torrent of new productions: Our country guidebooks now have great built-in maps; I’ve made exciting improvements to the tenth-anniversary edition of my Postcards from Europe book (due out this spring); we’re putting out new books on Athens, Vienna and Budapest; my new Travel as a Political Act book is nearing completion; our new TV series hits the airwaves this month and our Iran special will come out — with great national prime-time carriage — in January; our radio program now airs on about 110 public radio stations for an hour each week; and an exciting new leader on our staff (who came to us from Nike and Amazon) is about to take our website to new levels. And I’m still speaking out: Two days ago I was in Spokane’s Bing Crosby Theater working for the ACLU and talking about ending the prohibition of marijuana to 600 caring people (law professors, bar association people, doctors and ACLU types from eastern Washington, Idaho and Montana).
Tomorrow I hit the road, visiting eight cities in as many days (San Francisco, LA, San Diego, Chicago, St. Louis, Cincinnati, Boston, Portland). My personal approach to our economic challenges: Work hard, produce and be thankful for what we have. And, as I say to end each of my shows…”Keep on travelin’.” Have a thankful holiday.