Best of Blog: Swept Away in Rome

In celebration of this blog being awarded “Best Travel Blog” by the Society of American Travel Writers, this week I’m taking some of my (and your) favorite blog entries out for a victory lap. I hope you enjoy this walk down memory lane.

Today’s entry was originally posted on April 11, 2011.

I spent the afternoon in my hotel room, splicing all the little changes and discoveries into what will be the 2012 edition of my Rick Steves’ Rome guidebook. Stepping out for just a quick little break is dangerous. There’s a mean current here and, turning the corner from my hotel, I got swept out into the Roman sea — so filled with colorful and fragrant distractions. I didn’t get back for hours. It really was like swimming in a current.

Tiny black cobbles slope downhill to the ancient street level at the Pantheon’s portico. From there, I look up at a symphony of images: designer shades and flowing hair glinting and backlit in the magic-hour sun; a flute section of ice-cream-lickers sitting on their marble bench in the spritz of the fountain under the obelisk exclamation point; strolling Romanian accordion players who refuse to follow the conductor; and the stains of a golden arch on a wall marking where a McDonald’s once sold fast food, as if to celebrate its demise. The entire scene is corralled by pastel walls — providing the visual equivalent of good acoustics.

As I let go of the Pantheon’s Egyptian columns, the current sweeps me past siren cafés, past the TV news crew covering something big in front of the parliament building, and out into Via Cavour. This is the deep end, which hosts the rough crowd from the suburbs who come in to the center for some cityscape elegance and concrete-people friendliness. They’ve gooped on a little extra grease and are wearing their best leggings, heels, and T-shirts.

Veering away from the busy pedestrian boulevard, I come upon Fausto, a mad artist standing proudly amid his installation of absurdities. While crazy, he always seems strangely sane in this world. And this year, with the opening of the giant and trying-too-hard MAXXI modern art gallery (11 years and 150 million euros for very little), Fausto seems downright brilliant. He’s the only street artist I’ve met who personally greets viewers. After surveying his tiny gallery of hand-scrawled and thought-provoking tidbits lined along a curb, I ask for a card. Giving me a handmade piece of wallet-sized art, he reminds me his “secretary” is at the end of the curb — a plastic piggy bank for tips.

Fausto of the Beach is just part of the sea of Rome.

The Campo de’ Fiori, which creates its own current, feels like a punished child. Just last week, after a Roman teenager drank herself into a coma, the police forbade drinking outside of bars and restaurants — and now it’s like someone turned on the lights at a party before midnight. Farther down the street, the fun is replaced by an uptight vibe. It’s Prime Minister Silvio Berlusconi’s headquarters, with military police poised as if expecting an attack. There’s a sourness among locals on the street here. This marks the point of what used to be a very helpful and popular bus stop that was replaced with police vans to provide security for Italy’s bombastic leader. Locals gossip that he wears a bulletproof vest and shows his teenage girlfriend videos of him with president Bush at Camp David for foreplay. To some Italians, Berlusconi is everything they wish they could be, exaggerated. Some marvel at how he stays in office. Others understand that when a politician owns his own media empire and has 24/7 news networks at his service, even a Berlusconi can hoodwink an electorate.

I pass a homeless man, tattered but respectfully dressed, leaning against a wall savoring a cigar and a bottle of wine while studying Rome’s flow as if it had a plot. I chat with twins from Kentucky, giddy about their Roman days as they celebrate their fortieth birthday. Their Doublemint smiles on high energy make their very presence on the streets of Rome an ad for embracing the good life.

On Piazza del Popolo (no one can figure out whether it’s named for the poplar trees that framed it, or the people who fill it), a very good Michael Jackson, with shifty shoulders and transformer ankles, moonwalks — sending a huge crowd into orbit. Moving on, I slip into a church just as the ushers close the doors for the 6:30 Mass. Inside, the white noise of Roman streets becomes the incense-d hummm of a big church with a determined priest and not enough people. I slip down the side aisle, hands folded as if here to worship, to catch a glimpse of a Caravaggio, that thriller of the 17th century.

Stepping back outside, I’m at the north entrance of the city. Piazza del Popolo was a big deal before the age of trains and planes. The 16th-century pope pulled out all the stops to welcome pilgrim Europe (anyone arriving from the north). Twin domed churches create a trident of straight boulevards emanating from an obelisk, taking pilgrims lacking maps or guidebooks to whatever they hiked here for: the Vatican to the right, the ancient city directly ahead, and the other big pilgrimage churches (St. John Lateran and Santa Maria Maggiore) to the left. Three churches on this square, each dedicated to Mary, set the religious tone for any pilgrim’s visit to the Mecca of Christendom.

Determined to swim back to my hotel to get back into my data-entry task at hand, I pass the same well-dressed bum with the cigar and the buzz, still intently caught up in the plot of the city. I imagine being in his pickled head for just a moment.

The twilight sky is just right for sales now, as guys from Somalia launch their plastic florescent whirlybirds high into the sky while their friends slam plastic doll heads into boards so hard they become spilled goop, and then creepily reconstitute themselves, ready for another brutal slam. These street trinkets that somehow keep illegal African immigrants from starving make me wish I had bought all the goofy things people have sold on the streets of Rome over the years — from the flaming Manneken-Pis lighters to the five-foot-tall inflatable bouncing cigars to the twin magnets that jitter like crickets when you play with them just so — and made a museum.

Finally I swim with a struggling stroke back to the safety of my hotel, where none of that Roman current is allowed in. The problem: While taking a break from inputting all I’ve learned, I come home with even more to input. In Rome, one thing leads to another, and, if you’re trying to get on top of your notes, it can be dangerous to go out.

This Blog Won the “Oscar” of Travel Blogs

I have some very exciting news: This week I was honored with the “Oscar” of travel writing – the Society of American Travel Writers’ Travel Writer of the Year Award. In addition to this grand prize, my on-the-road blog posts won the gold medal for Best Travel Blog. Since I have so much fun sharing my travels with you – and the judges singled out your thoughtful comments as one of the strengths of this blog – this award means a great deal to me.

In celebration, I’d like to take some of my favorite posts out for a victory lap. Beginning Monday, I will run a “Best of Blog” series for one week. Over the weekend, please use the comments section below to nominate your favorite entry to be included in the lineup. Which of my blog entries have stirred your wanderlust, or caused you to think differently about travel and the world? I’ll try to add one or two of your suggestions to next week’s series.

Thank you, Society of American Travel Writers, for these great honors. And thank you, my readers, for being my virtual travel partners!

How does somebody do the inglorious legwork it takes to become such a “distinguished” travel writer? This clip will give you a sense of my daily routine while I’m updating guidebooks in Europe.

If you can’t see the video below, watch it on YouTube.

The 99% Rules

Every time the Management Team of Europe Through the Back Door takes off for our retreat, the remaining staff cook up something crazy. This year, they were swept away with “Occupy Wall Street” euphoria. When I returned, my office was covered with placards reminding me that, while we may call ourselves the Management Team, the 99% (or, in this case, the 78% of ETBD non-managers) rules.

   
   
   
   
   

ETBD’s Annual Management Team Retreat

While travel is my favorite “business activity,” I also own and run a corporation employing 80 people and, occasionally, I need to stay home and work in that capacity.

Each year we have a Management Team Retreat, in which our 17 department heads join me at a fun getaway location outside of Seattle for a day and a half of brainstorming and fine-tuning, reviewing the last year and looking ahead to the next. I just got back from our 2011 retreat, and I’m feeling very good about things at Europe Through the Back Door, Inc. Here’s a review of some of the issues we hashed out:

Our tour program sold 11,845 seats in 2011, our best year ever. Tours are selling at an even better clip for 2012 — and 52 percent of those signed up so far are return travelers. We like those numbers, and we love our alums. The big change in 2012 is smaller tour size — by popular request, we cut the maximum capacity of about half of our tours from 28 people to 24. This unavoidably comes with a commensurate increase in prices, but apparently our travelers recognize the beauty of smaller groups. We shot our new tour promo video in 2011, and this winter, we’ll be editing that footage into a much-improved new video to replace our eight-year-old one (which has served us well). And we’re planning our biggest tour alumni party/tour guide summit ever for January 14 2012.

We are having fun with the Web, widgets, and social networking, and look forward to more in the future. Smart content management and communicating with travelers in groups vs. one-on-one emails is a big paradigm shift for us. The TV section of our website has a new widget that lets people type in their zip code to see when my public television series is playing in their town. Except, perhaps, for our shipping department (which has to do all the work), we all like our new monthly Facebook-only blowout sales (in which we lose money, but have over a thousand people give our shopping cart a whirl).

Our Rick Steves Audio Europe™ app — new in 2011 — has been a big success (with about 80,000 downloads). We are busily working on the 2.0 version, with lots of improvements, and are determined to keep it free for our travelers (even though it’s quite expensive to produce). We’ll be adding lots of exciting new content distilled from our radio program in the coming months, and I hope to produce new audio tours to Vienna and the Rhine River in 2012.

For 2011, our new Rick Steves’ Mediterranean Cruise Ports guidebook and our three new Pocket Guides (to Rome, Paris, and London) are all selling well from the start. Our publisher assured us that making a small, punchy, and colorful pocket version of our full-blown city guidebooks would not cannibalize sales of that book, but tap into a big market we were missing (and other publishers already doing “Top Ten”-type guidebooks were enjoying a free pass). Sales figures confirm his wisdom. The Mediterranean Cruise Ports guide is doing so well, we have a Northern European version in the cooker.

I reiterated my commitment to the notion that “content is king.” We’ll let others worry about the endless ways to redesign and amplify, and we’ll focus on generating the best travel content (written, audio, and video) in the business. Our electronic books are dominant; on iTunes, 8 of the top 10 bestselling Europe guides, and 16 of the top 20, are ours. Still, our electronic revenue amounts to only about 10 percent of our print revenue. In the world of guidebooks, print still rules.

I will continue to spend four months a year traveling in Europe, spending two-thirds of the time researching our guidebooks, and a third of the time filming new TV episodes. I’ll be making two big trips in 2012: In April and May, I’ll research in Lisbon, Madrid, Toledo, Barcelona ,Venice, Veneto, and the Cinque Terre, and then film two TV shows. Then, in July and August, I’ll research Vienna, Germany, and the Low Countries, and film three TV shows. I’ll also be traveling to the Cinque Terre to be sure we are doing what we can to help its flood-ravaged villages. In our endeavor to help boost their recovery, we’ll be establishing a hotline-type info service for Cinque Terre-bound travelers (in conjunction with our Italy guidebook) with a monthly update on places to eat and sleep as they open up.

In 2012, I’ll film a new Venice show, a show on the Veneto, and three new “how to travel” episodes. These will replace the ten-year-old trio we have out now — lots has changed (I hear they even have a common currency now). Other TV specials for 2012 include a two-hour pledge special called Hidden Europe featuring a dozen gorgeous, underappreciated, and offbeat destinations (due out in March of 2012); our one-hour special Europe: A Symphonic Journey (just filmed last month and due out in September of 2012); and a one-hour prime time special on Rome (October of 2012). The premiere of our Rome special will coincide with the release of our new, 15-episode seventh series.

I made it clear to the staff that, as a co-sponsor of I-502 (a bill that I believe will make Washington State the first in our nation to legalize, tax, and regulate marijuana in the 2012 elections — see www.newapproachwa.org), I will be dedicating a lot of energy to that project. (In a few days, I’ll be posting a report from a related convention I recently attended.)

People asked about my retirement plans. I can’t imagine that. We’re having too much fun and this work is too gratifying to think of slowing down in the foreseeable future.

P.S. While the cats are away, the mice will play. Every year when the managers go on our retreat, our staff cooks up some clever mischief. With a spirit of “Occupy Wall Street” rebellion in the air, we were a little concerned what this year would bring. On Friday, I’ll fill you in on what they came up with…

Vernazza Evacuated

In the week since devastating floods and landslides hit Italy’s Cinque Terre, I’ve heard from many friends in the region. They tell me that the communities of Vernazza and Monterosso are in for a bleak, backbreaking winter of digging out and rebuilding, but they are determined to come back. This evening, Vernazza has been completely evacuated in anticipation of heavy rain in the next few days. Only the military is allowed in the town. An American-based fund for relief and reconstruction is being set up, and I hope to have details in a few days at www.ricksteves.com/news (where you can also see photos and videos of what’s happened). Keep Vernazza in your travel dreams.