My friend Michael Shapiro recently did an (Google-able) article for the Washington Poston a little scandal caused when Lonely Planet author Thomas Kohnstamm admitted he cheated on his guidebook research chores. The media jumped on this to discredit the world’s greatest guidebook publishing company and Michael wanted my take on things. I thought you might enjoy the interview.
Michael: I’m working on a Washington Poststory about guidebooks and how they’re written. As you may guess, the jumping-off point is LP’s Kohnstamm and his recent comments about plagiarism, payment, trading positive coverage for favors, and his claim that he didn’t visit some of the places he wrote about.
Rick:It is a trust to write and research a guidebook. The formula is more shoe leather than genius. While LP is not updated as often as I’d like it to be, that is the nature of the book business when you are trying to stay in business. It’s not easy to both publish good guidebooks and be profitable. I have always found LP books to be among the best and fear this Kohnstamm thing is a bit of a anomaly.
Michael:Do you visit all the places mentioned in the books? If not, from where do you get the information?
Rick:I visit virtually every place mentioned in all my books. Lately, as our scope has grown, I have research assistants and co-authors helping. On a rare occasion I will list something as an option without visiting it but am careful to give it no opinion or assessment, just explain that it exists (e.g. an embassy, tourist office branch, or Laundromat). In these cases, I get the info from the tourist office or from people who run hotels who rely routinely and happily on that service for their clients. I guess my biggest “cheat” is listing a remote agriturismo someone I trust raved about. But, again, in this case I am careful simply list it with no assessment.
Michael:Washington Post travel editor KC Summers told me you’re open about taking freebies — do you feel this can affect your recommendations in any way? Are freebies or discounts inevitable? Do you disclose that you accept some discounts or freebies?
Rick:I take freebies. I know many journalists make a huge point about not taking freebies to avoid corruption (and then proceed to write as shills for the local tourist industry). My job is to sort through all the come-ons and deceptive advertising and bogus sights and activities and distill things down for my American readership, which has the shortest vacation in the rich world, along with a dollar in the tank.
I was in Portugal last week. In six nights in Lisbon, I slept in three different hotels — all for no charge. One was provided by the tourist board — a fancy “design hotel” which I did not like. Staying there affirmed my feeling that “design hotels” are passionate about “function follows form” — bad news for my travel priorities. The two other places have been in my books for years. One is reported (from my reader feedback) dirty. The other has prostitutes loitering on that block. By staying at each place, I’ll know them more intimately (the hotels). Ironically (and don’t tell them), a place that gives me a free room is more likely to be down-graded or dropped from my guidebook because by actually sleeping there I’ll learn about a noise problem in the wee hours, thin walls, or horrible breakfast that I might not discover with a quick visit. (I believe anyone who claims to actually sleep in all their recommended accommodations has a small book or is lying.)
Many small guesthouses have been in my books for years. I send them a quarter of their business and they would never want to charge me. I believe I am incorruptible when it comes to my listings. I have never hidden that fact that I take free rooms and a free meal now and then. One night last week I popped into three different fado bars to check out the music and ambience. I told them what I was doing, paid for nothing, and had a very productive night assessing where my readers might want to go for their local musical experience next year.
Michael:Beyond his inflammatory comments, Kohnstamm raised larger issues — not enough time to visit all the places listed, incentives to accept freebies that could affect judgment, and so on that he suggests affect many writers and guidebooks. Your thoughts?
Rick:My understanding is that guidebook researchers and writers are generally no longer getting royalties. This demoralizes a hard worker. I believe I’m one of the few travel writers today still getting royalties. That makes my pay based on the quality of my work and the long term loyalty I have to the project. I stick with my publisher and with my readers and with my guidebooks through thick and thin. Consequently, I make good money with the books.
Michael:How many titles do you now sell?
Rick:I have 30 titles on the bookshelves now and sell probably about half a million books a year.
Michael:How many total books per year are sold worldwide?
Rick: I have no idea. But I do know that 12 million Americans travel to Europe each year and I believe that the very best selling guidebook to any European country from the USA (which happens to by my Italy guidebook) sells well under 100,000. In other words, there’s plenty of business for all the travel guidebook publishers. The challenge for all of us guidebook writers and publishers is to impress upon the traveling American public that guidebooks are $20 tools for $3,000 experiences and to travel without one is classically pennywise and pound foolish.