The Edmonds Theater — An Extra-Large Bag of Small-Town Memories

Since I was a kid, The Edmonds Theater has been part of what made Main Street the main street in my hometown. In Edmonds, it’s the ferry dock, the theater, and the fountain. If I was writing the town up in a guidebook, the chapter would be short…and the town would be a “must-see.”

The theater is filled with memories, from when first Mr. Kniest and then Jacques Mayo — community leaders who ran the theater, it seemed, more to give our town character and charm rather than to make money — would lovingly introduce the featured film in person. I remember the anxious thrill in the old days of knowing that my school buddy had to have the second reel all cued up and then scout for the little “doughnut” to show in the lower corner of the image, indicating one reel is finished and the other needs to roll.

I remember thinking (as if in Animal House), “This is really great,” while helping hoist up the new, state-of-the-art, curved screen — back before the age of giant multiplex movie palaces at the mall. Those were days when, if you knew who was working, you could sneak into the “closed” balcony, which was strewn with beat-up old sofas and delightfully dark. It was big news when the cushier seats replaced what felt like WWII-vintage ones. But thankfully the new comfort didn’t blot out the Mayberry charm.

When I was just starting my business, I’d rent the theater for my all-day Saturday travel lectures. I’d set up a stepladder in the middle of the seats, balance the old projector high, and run my hard-wired “clicker” under the seats to the stage, feeling quite high-tech to be able to advance the slides from that distance. Later, as my company grew, we continued to rent out the theater for an all-day series of “travel festival” classes — filling the place each hour, and then instructing everyone to exit out the alley door so those waiting in the lobby could refill the place quickly for the next presentation. For decades, I’d joke, “The bathrooms are upstairs…they offer a sneak preview of Italy.” As promised, we’d always clear out before the evening’s first movie.

And today, the Edmonds Theater remains the place I favor for enjoying a new movie. Sure, there are fancier places out at the mall. But to buy your ticket from someone who knows your name and to see a movie in a classic old theater on a classic old Main Street with a soft drink and a big bag of popcorn — a moviegoing ritual for 40 years and counting — that’s something to treasure…and to be thankful for.

Like so many beloved businesses, COVID-19 has landed our theater on hard times. These are the small businesses — the labors of love, the moms-and-pops, the plucky entrepreneurial ventures — that give our communities character. This pandemic will take a lot of lives before it’s history. And it threatens to take a lot of the personality out of our towns, too. In that case, the life-saving ventilator is our patronage. If we value these businesses, let’s do what we can to be sure they survive.

And when our theater reopens, I’ll see you there.

This post originally appeared in the Everett Herald.

Exhilarating Fun with Our Family of Rick Steves Tour Guides

We just flew in more than 140 tour guides from across Europe and the USA for an intense week of workshops, radio interviews, tour reunions, travel talks…and rip-roaring fun.

I love our guides. They are remarkable people — big personalities who embrace life with gusto and passion. Here’s a little series of photos that capture a few of the countless wonderful moments that filled our time together.

For six nights, well over a hundred tour guides packed various venues with events around town (and, later on, many invaded the bars on Main Street for after-parties).
For me, a highlight of the summit is having the entire group over to my house. It’s an exhilarating exercise to gather more than 100 fun-loving, high-energy, fascinating people under one roof. Thunderous! My favorite night of the year.
The guides always make the most of their free time while they are in town. This year, some of the gang checked out Seattle’s Museum of Pop Culture.
Our European guides love their American travelers — and they are always up for a little dose of American culture during their annual visit.
Our tour guides came together to raise $1,000 to send one of their favorite Edmonds bartenders to Europe.
This year, we capped our annual Tour Guide Summit with a Wild West dance.
From cowboys to cows, we had a blast.

 

Thanks for the photos, Jorge Román, Stephen McPhilemy, Francisco Glaria, and Trish Feaster (The Travelphile)!

Video: Bye, Bye Beard

For the last month, I’ve been impressed by how much my beard has stolen the show on many of my posts. Thanks for all the comments — both pro and con. This little clip, which I call “The Slow Death of a Doomed Beard,” or “Faces of Rick You’ll Never See Again,” goes out to all of you who weighed in.

BTW, I’m home for a few days — and then off again for part two of my 2018 travels. Coming up: Guidebook research in the great cities of Central Europe, filming three episodes of Rick Steves’ Europe in Scotland, and a week in a destination that’s very hot these days — Iceland! Keep on travelin’!

Special thanks to Steven Crago, the man I’ve trusted my hair to for three decades.

Laughter and Joy with Our Family of Guides

Imagine having over a hundred European tour guides from 20 different countries fill your home with fun, laughter, and joyful energy. Plug in a mic and speaker in the living room for announcements, clean out the garage and throw down a carpet, borrow some extra chairs, hire a food truck to bring in dinner, and make sure there’s a bar downstairs to spread out the crowd…I’m still buzzing from this fun evening.

 

Rick Steves at party

 

We have the most wonderful family of guides at Rick Steves’ Europe Tours. Every year, we fly them all in for a weeklong tour guide workshop here in Edmonds (just north of Seattle). Each day is full of tour-related teaching, sharing, and planning. And each evening, it’s time for bonding and social fun. For six nights, we pack various venues (and, later on, many invade a couple of bars on Main Street for after-parties).

 

Tour guides at Edmonds bar

 

I love our guides. They are remarkable people — big personalities with a love of culture, who embrace life with gusto, and who love to share their passion for their homelands. They also love American culture and their American travelers. Our annual summit is unique for them because they get a chance to be with all their colleagues — 140 kindred spirits.

We always try to give our guides a little dose of America during their annual visit. This year, we hired classic American school buses to shuttle the gang to a nearby Indian reservation with a casino, lots of big-box stores, an outlet mall, and Cabela’s — the gun-lover’s nirvana. (I heard one of our German guides remark, “We rode the American school bus to the gun shop. They even had pink guns for the ladies.”) That evening, the school buses headed into Seattle for swing dancing lessons in an old ballroom. And we capped the week with a 1920s-themed dance party, featuring a beer brewed especially for the occasion (“Swell Fella Amber”). Everyone dressed up like flappers and Al Capone (or the guy at the soda fountain).

 

Swell Fella beer


Thanks to Trish Feaster (The Travelphile) for the photos in this post!

A Busy Week with Our Guides

Each winter, we celebrate Rick Steves’ Europe Tours with tour alum reunion parties, a tour guide summit, and a series of travel talks called “Test Drive a Tour Guide.” It’s all-hands-on-deck during this weeklong series of overlapping events, and I was just too busy to post — but I’m still thinking about all the fun we had, and I’d like to share some of it with you now.

 

 

For me, the most important part of the week is spending time with the guides (this year, 140 of them). We fly them in from all over Europe and the USA to our Edmonds headquarters for workshops, lectures, and discussions. Our travelers have high expectations (and nearly half of them are return customers), and we need to be sure we offer the maximum economy, efficiency, and experience for all who trust us with their vacation time and money.

 

Photo: The Travelphile

At this year’s guide summit, I got to share a three-hour slideshow and lecture on what exactly a “Rick Steves tour” is (using photos I shot, with this talk in mind, on five tours over the last three years). And, our Tour Ops staff hosted an extensive round-table discussion for each of our 44 European tour itineraries, giving guides a chance to share lessons learned over the past year and to make sure that every hour on each itinerary is smartly designed.

This year, we also flew in our favorite Rome guide, Francesca Caruso, to give the entire team a powerful and inspirational talk on teaching art history and giving a good walking tour. (“Concise” is not brief. “Concise” is precise and clear. To make a tight talk, you select material, organize, and refine. A logical procession of ideas is less tiring to follow. A mind is not “a vessel to be filled” but “a fire to be kindled.”)

With all these guides in town every year, we figured, “Why not give them the stage and let them help us sell their tours?” So, we put on a daylong series of “Test Drive a Tour Guide” talks at three venues. (You can watch several of these presentations at home. Just go to the “Test Drive a Tour Guide” playlist on the Rick Steves’ Europe Tours Facebook page.) 

 

 

Meanwhile, the gym is converted into a big party room for tour alums to gather and reconnect with their tour buddies and guides. (Yesterday, I posted a peek at the fun I had at one of these parties.)

 

Photo: The Travelphile

And, to get even more value out of this grand summit, our radio team lines up about 25 hours of interviews with guides in our Travel with Rick Steves radio studio. This year, our recordings were what my radio crew and I consider the best ever. Here are the interview topics and schedule (as you can see, it was all a lot of fun for us):

 

 

There’s nothing like sitting down with a couple of guides — whether from Sweden, Ireland, or Sicily — and hearing all about their homeland.

 

Photo: Experience Lyon with Virginie

 

After the guides all went home, my radio producer Tim Tattan put together this great little clip, featuring some of our conversations (as well as a few other snippets from the Travel with Rick Steves program archive):

https://www.facebook.com/ricksteves/videos/10155922590202745/