Rick Steves Guidebooks Are Doing Pretty Darn Well

rick steves at piano

I’ve come a long way since my piano-teaching days, when I had just one self-published guidebook. (That’s the first edition of Europe Through the Back Door on my music rack, back in 1980.)

My publisher (Avalon Travel, an imprint of Perseus) was recently purchased by Hachette Book Group. And reports are that Hachette is happy with our guidebook series because we’re doing so well with American travelers.

Here’s the list of the bestselling travel books in the USA during a recent week. As you’ll see, our books are 15 of the top 40. If you take away the impossible-to-compete-with “escape” destinations of Disney and Hawaii, we’re  15 of the top 33 (and 8 of the top 10). And if you look only at European destinations, we’re 14 of the top 21 — even nicer! Here’s the complete list:

Bookscan Travel Guide Bestsellers (week ending 2/28/16)
Imprint Title
1 DISNEY BIRNBAUM’S WALT DISNEY WORLD 2016
2 AVALON RICK STEVES ITALY 2016
3 WIZARD MAUI REVEALED
4 WIZARD KAUAI REVEALED
5 UNOFFICIAL UNOFFICIAL WALT DISNEY WORLD 2016
6 AVALON RICK STEVES IRELAND 2016
7 AVALON RICK STEVES PARIS 2016
8 LONELY LONELY PLANET ICELAND
9 ZAGAT ZAGAT NEW YORK CITY RESTAURANTS 2016
10 WIZARD HAWAII BIG ISLAND REVEALED
11 AVALON RICK STEVES LONDON 2016
12 AVALON RICK STEVES SPAIN 2016
13 AVALON RICK STEVES FRANCE 2016
14 DK DK EYEWITNESS IRELAND
15 NEXT EXIT THE NEXT EXIT 2016: USA INTERSTATES
16 NAT’L GEO NAT’L GEOGRAPHIC NATIONAL PARKS
17 AVALON RICK STEVES’ POCKET ROME
18 LONELY LONELY PLANET JAPAN
19 AVALON RICK STEVES GERMANY 2016
20 WIZARD OAHU REVEALED
21 AVALON RICK STEVES’ POCKET PARIS
22 PASSPORTER PASSPORTER’S WALT DISNEY WORLD 2016
23 AVALON RICK STEVES EUROPE BACK DOOR 2016
24 FODOR’S FODOR’S ITALY 2016
25 LONELY LONELY PLANET CUBA
26 UNOFFICIAL UNOFFICIAL GUIDE DISNEYLAND 2016
27 AVALON RICK STEVES’ POCKET LONDON
28 FODOR’S FODOR’S ARIZONA & GRAND CANYON 2016
29 WORKMAN 1,000 PLACES TO SEE BEFORE YOU DIE
30 AVALON RICK STEVES PORTUGAL
31 AVALON RICK STEVES AMSTERDAM & NETHERLANDS
32 DK DK TOP 10 ICELAND
33 DK DK EYEWITNESS ITALY
34 AVALON RICK STEVES ROME 2016
35 FROMMER’S FROMMER’S EASYGUIDE NEW YORK CITY 2016
36 DK DK EYEWITNESS LONDON
37 FODOR’S FODOR’S LONDON 2016
38 CARDIN YOUR GUIDE TO NATIONAL PARKS
39 FODOR’S FODOR’S COSTA RICA 2016
40 AVALON RICK STEVES FLORENCE & TUSCANY 2016

 

 

Comments

4 Replies to “Rick Steves Guidebooks Are Doing Pretty Darn Well”

  1. Congratulations, Rick and crew. In planning a trip I always buy your book first, and Lonely Planet second if the trip is a longer one or not in Europe. This list definitely shows the top travel destinations. I had better head to Iceland, Ireland, and Japan soon!

  2. Congrats Rick and crew! I always use your books when traveling to Europe! So much so that when I’m traveling somewhere else I wish you published books for those countries too. ;)

  3. i ve bought your books for years and other brands as well and i’m always amazed that people will shy away from getting the newest edition or avoid them at all. Heck I even buy them when we are deciding between two places to choose from so i can make a more informed choice …. its 15 dollar purchase on a trip that will cost thousands ….you’ll spend more on your first lunch…

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